Grocery Fulfillment Optimization & Ecommerce Fulfillment | Fortna


Omnichannel and eCommerce </strong><strong>Grocery Fulfillment Solutions</strong><strong>

Changing Consumer Behaviors Driving Demand for Agility and Speed

The grocery industry has undergone a fundamental shift. Enabling omnichannel capabilities, including curbside pick-up and home delivery, and micro-fulfillment strategies are critical as grocers navigate challenges that include:

  • Shift to digital, resulting in new fulfillment models
  • Fulfillment speed and accuracy expectations set by Amazon and other major online retailers
  • Multi-temperature environments to prevent spoilage
  • Complexity of handling fresh products
  • Inventory replenishment of essential items
  • Labor challenges driving up costs, limiting availability and requiring additional measures to keep workers safe
Fortna can help transform fulfillment operations to enable flexibility and address digital disruption and growth objectives.

Representative Clients


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Fortna applies a data science approach with an operator’s perspective to ensure innovative design and optimal material and information flow supported by a justifiable business case.

    Client Success Case Study

    Supermarket Chain Optimizes Operations to Support Significant eCommerce Growth

    An international supermarket chain with over 10,000 stores in more than 25 countries, was experiencing 100% eCommerce growth annually. Manually processing e-com orders at two locations was inefficient and not sufficient to meet the needs of the business. Pierau Planung, a Fortna company, designed and implemented two DCs for centralized fulfillment in Eastern and Central Europe.

    The designs optimized order processing using a hybrid of automated and manual solutions for picking and shipping to meet the business requirements. Today, the client sells more than 30,000 SKUs in a hyper-local online store format and has a reputation for reliable and on-time order processing.


    Scientifically proven proprietary modeling tools and algorithms allow Fortna to design for maximum efficiency and outcomes.

    Holistic Approach

    Fortna designs solutions with a holistic perspective, considering upstream/downstream impacts on the entire operation and network.

    Best-fit Technology

    At Fortna, we identify and select appropriate and best-fit equipment without bias toward any manufacturer.

    Let Fortna Help You Transform Your Distribution Operations

      Grocery Market Insights & Resources

      See Full Resource Library 

      Is Micro-Fulfillment Right for Your Company?

      Read Article 

      Designing for Business Continuity in Times of Disruption

      View Slidedoc 

      We are starting to realize the benefits of improved service levels to our stores, driven by the solutions provided by Fortna.

      Head of Supply Chain & IT

      Clicks Group Ltd.

      Elevate Distribution Capabilities with the Power of the Fortna Framework

        Solutions for Today’s Challenges

        Fortna develops the optimal solution for your business challenges. Whether your business wrestles with eCommerce fulfillment and returns, omni-channel commerce or the complexities of local micro-fulfillment, our solutions improve performance today while ensuring flexibility for the future.

          Best-Fit Technology Solutions

          Being supplier-agnostic allows us to identify and select technologies that uniquely meet your business requirements. The result is a comprehensive, flexible solution that delivers the promised business results.

            Software to Power Performance

            In addition to our FortnaWES™ offering, our supplier-agnostic approach allows us to identify and select additional technologies that uniquely meet your business requirements. The result is a comprehensive, flexible solution that delivers the promised business results.