Retail Fulfillment Operations and Industry Distribution Solutions | FORTNA

Industries: Retail and Apparel

Retail and apparel omnichannel distribution solutions


Shift to digital drives demand for enhanced omnichannel capabilities

Retail has experienced unprecedented disruption in the last few years. Omnichannel capabilities, including ship from store, micro-fulfillment and dark stores, are front and center as retailers and general merchandisers navigate challenges that include:

  • Shift to digital, resulting in new order profiles and complexity
  • Customer expectations for a seamless experience across channels
  • Faster order-to-delivery cycle times and enabling click and collect capabilities
  • Endless aisle selection driving SKU proliferation
  • Growing number of returns, driven by e-Commerce growth
  • Efficient inventory deployment to anticipate and meet seasonal demand
  • Labor challenges driving up costs, limiting availability and requiring additional measures to keep workers safe
FORTNA can help transform fulfillment operations to enable flexibility and address digital disruption and growth objectives.

Representative Clients


FORTNA applies a data science approach with an operator’s perspective to ensure innovative design and optimal material and information flow supported by a justifiable business case.

Client Success Case Study

Ulta Beauty: Transforming distribution to support growth

To support its growth plans, Ulta Beauty partnered with FORTNA to more than double distribution capacity. More than eight years later, following the design and build of three omnichannel distribution centers to support store-friendly shipments and a dedicated e-Commerce distribution center, the company has accelerated fulfillment, improved store operations, decreased out-of-stocks and reduced transportation and labor costs, among other benefits.


Scientifically proven proprietary modeling tools and algorithms allow FORTNA to design for maximum efficiency and outcomes.

Holistic approach

FORTNA designs solutions with a holistic perspective, considering upstream/downstream impacts on the entire operation and network.

Best-fit technology

At FORTNA, we identify and select appropriate and best fit technologies to optimize the solution.

Video Case Study

Mr Price built a highly automated DC to keep pace with growth and increase speed, accuracy and flexibility. Watch this video case study to learn more.

Let FORTNA help you transform your distribution operations

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FORTNA has helped us to transform our distribution network to support our growth, deliver meaningful results and ensure our guest experiences are optimized.

Vice President Supply Chain Strategy & Systems

Ulta Beauty

Retail and apparel insights and resources

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Software to power performance through tomorrow's challenges

Intelligent software is essential to optimizing supply chain operations for maximum efficiency, reliability and flexibility. We help you support real-time decision-making with dynamic data and intelligence.