Ecommerce Fulfillment System | Fortna


</strong><strong>Automated </strong><strong>eCommerce Fulfillment</strong><strong>

Fortna can help transform distribution operations to enable flexibility and keep pace with disruption and growth objectives.

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Fortna Solves Complex eCommerce Fulfillment Challenges

eCommerce demand continues to experience exponential growth, creating new distribution challenges for companies to navigate. Fortna designs and delivers solutions to address:

  • Changing order profiles and channels creating additional complexity
  • Customer expectations for accuracy, and fast and free delivery
  • Labor challenges driving up costs, limiting availability and requiring additional measures to keep workers safe
  • Efficient inventory deployment despite hard to predict peaks, seasonal demand, and customer preferences
  • Growing number of returns, driven by growth
  • Endless aisle selection driving SKU proliferation


Labor challenges, such as absenteeism, high turnover, and competition for workers, make it harder for distribution operations to meet growing performance expectations. The Fortna Technology Assessment can help increase efficiency, drive growth and profitability.

Learn How Goods-to-Person Technology Can Help Solve Labor Challenges

Improve eCommerce picking productivity with Goods-to-Person technologies. Use our assessment tool to calculate potential savings with automation.

Access Your Potential Savings

eCommerce Shift Requires New Look at Network Strategy

Meeting customer expectations like free shipping, fast delivery and easy returns at the lowest possible cost requires complex analysis as part of a strategic distribution network plan. Sophisticated tools are available that use demand data to create and analyze visual network models. They allow you to weigh cost and service alternatives and perform “what-if” analysis to contrast different scenarios, looking for the network with the greatest profitability. These tools help answer questions like:

  • Do you have the correct number of distribution nodes, and are they located in the right places to support new service requirements and minimize costs?
  • Are capacity constraints in some facilities driving you to incur additional transportation and operational costs to fulfill orders from other nodes?
  • Do you need different types of distribution nodes to profitably service click-and-collect orders?
  • Are you looking for opportunities for zone-skipping to increase speed and save on costs?
  • In case of sudden disruption, where could you shift volume, and what are the impacts to service and cost?
  • Is a micro-fulfillment strategy right for you? (Using existing stores’ footprint or dark stores and high-density automation solutions to reduce transportation distance and time to customers)

The Fortna eCom Network Strategy Tool makes it possible to project and contrast different scenarios. Pictured: comparison of a two DC network versus three DC network with two-day service requirement.

For more on this topic, read eCommerce Shift Requires New Look at Network Strategy

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    Client Success Case Study

    Fortna </strong>Improves Distribution Operations<strong> with AutoStore Solution

    Fortna helped a large specialty retail client with its transformation of a round-the-clock operation (3-shifts, 7 days per week) into an automated, highly efficient fulfillment engine to support eCommerce growth and new revenue streams for the business.

    Read Case Study

    eCom Fulfillment Insights & Resources

    See Full Resource Library 

    Shift in eCommerce Requires a Quick Pivot to More Agile Operations

    Read Article 

    Digital Transformation: A New Risk Assessment Perspective

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    Improve Agility and Efficiency in eCommerce Operations

      Improve Business Flexibility and Continuity

      Flexibility to pivot based on shifting business landscape and changing order profiles. Optimize eCom operations with best-fit technologies and intelligent software.

        Efficient Operations to Meet and Exceed Customer Expectations

        Amazon has raised the bar for fast and accurate order fulfillment. Customers expect immediate availability of inventory regardless of where it sits in the network. Your operations must be designed for responsiveness.

          Address Demand with Efficient Use of Inventory

          Leverage inventory to fulfill orders from the most advantageous node in the network resulting in the ability to better address ever-changing levels of demand.

          The Fortna Difference Enables Omnichannel Capabilities for fast, flexible order fulfillment


          It All Starts with Strategy

          We take a holistic approach to distribution strategy, considering upstream/downstream impacts on an entire network of operations.

          data-driven-design-microfulfillment data-analysis-microfulfillment

          Design Rooted in Data Science

          Scientifically proven proprietary modeling tools and algorithms allow us to design for maximum efficiency and outcomes.


          Best-Fit Solutions with Agnostic Technology Selection

          We are not tied to any one manufacturer. Our deep bench of partners allows us to identify and select appropriate and best-fit technologies that optimize your solution. The result is a comprehensive, flexible solution that delivers exemplary business results.

            Client Success Case Study

            New Highly Automated DC to Support Explosive eCom Growth

            SportChek was experiencing explosive eCom growth that the existing DC was not designed to support, hindering the ability to service customers efficiently. They used ship-from-store to fill orders, but that drove up fulfillment costs. They partnered with Fortna to consolidate all their banners into a new highly automated DC that leverages goods-to-person technology and decrease fulfillment costs.

            Fortna helped design every step of the way and they've even built for our future.

            VP of Fulfillment, Logistics & Manufacturing