Grocery Fulfillment Optimization and Ecommerce Fulfillment | FORTNA

Industries: Grocery

Grocery omnichannel fulfilment solutions


Changing consumer behaviours driving demand for agility and speed

The grocery industry has undergone a fundamental shift. Enabling omnichannel capabilities, including curbside pick-up and home delivery, and micro-fulfilment strategies are critical as grocers navigate challenges that include:

  • Shift to digital, resulting in new fulfilment models
  • Fulfilment speed and accuracy expectations set by Amazon and other major online retailers
  • Multi-temperature environments to prevent spoilage
  • Complexity of handling fresh products
  • Inventory replenishment of essential items
  • Labour challenges driving up costs, limiting availability and requiring additional measures to keep workers safe
FORTNA can help transform fulfilment operations to enable flexibility and address digital disruption and growth objectives.

Representative Clients


FORTNA applies a data science approach with an operator’s perspective to ensure innovative design and optimal material and information flow supported by a justifiable business case. 

Client Success Case Study

Supermarket chain optimizes operations to support significant e-Commerce growth

An international supermarket chain with over 10,000 stores in more than 25 countries, was experiencing 100% e-Commerce growth annually. Manually processing e-Com orders at two locations was inefficient and not sufficient to meet the needs of the business. FORTNA designed and implemented two DCs for centralised fulfilment in Eastern and Central Europe.

The designs optimised order processing using a hybrid of automated and manual solutions for picking and shipping to meet the business requirements. Today, the client sells more than 30,000 SKUs in a hyper-local online store format and has a reputation for reliable and on-time order processing.


Scientifically proven proprietary modelling tools and algorithms allow FORTNA to design for maximum efficiency and outcomes.

Holistic approach

FORTNA designs solutions with a holistic perspective, considering upstream/downstream impacts on the entire operation and network.

Best-fit technology

At FORTNA, we identify and select appropriate and best fit technologies to optimise the solution.

Let FORTNA help you transform your distribution operations

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We are starting to realise the benefits of improved service levels to our stores, driven by the solutions provided by FORTNA.

Head of Supply Chain & IT

Clicks Group Ltd.

Grocery market insights and resources

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Software to power performance through tomorrow's challenges

Intelligent software is essential to optimising supply chain operations for maximum efficiency, reliability and flexibility. We help you support real-time decision-making with dynamic data and intelligence.