Omni-channel Order Fulfillment Strategy & Design | Fortna


Omnichannel Fulfillment Adds Complexity and New Challenges for Distribution

Order fulfillment requirements will continue to change at a rapid pace. Consumers expect fast, flexible order fulfillment, anytime, anywhere. Omnichannel demands put additional strain on operations, with increasing requirements for speed, accuracy, and flexibility.

    Accelerate Omnichannel Fulfillment Capabilities

      Improve Business Agility and Continuity

      Flexibility to pivot based on shifting business landscape and changing order profiles. Optimize operations across channels with best-fit technologies and intelligent software.

        Responsiveness to the Amazon Effect

        Amazon has raised the bar for fast and accurate order fulfillment. Customers expect immediate availability of inventory regardless of where it sits in the network. Your omnichannel operations must be designed for responsiveness.

          Most Efficient Use of Inventory

          Leverage a single pool of inventory for the optimal fulfillment location and method. Solutions designed to locate inventory and fulfill orders from the most advantageous node in the network result in reduced inventory and working capital.

          The Fortna Difference Enables Omnichannel Capabilities for fast, flexible order fulfillment

          It All Starts with Strategy

          We take a holistic approach to distribution strategy, considering upstream/downstream impacts on an entire network of operations.

          Design Rooted in Data Science

          Scientifically proven proprietary modeling tools and algorithms allow us to design for maximum efficiency and outcomes.

          Best-Fit Solutions with Agnostic Technology Selection

          We are not tied to any one manufacturer. Our deep bench of partners allows us to identify and select appropriate and best-fit technologies that optimize your solution. The result is a comprehensive, flexible solution that delivers exemplary business results.

          Learn How Goods-to-Person Technology Can Help Solve Labor Challenges

          Improve eCommerce picking productivity with Goods-to-Person technologies. Use our assessment tool to calculate potential savings with automation.

          Access Your Potential Savings

          Fortna helped us consolidate all of our operations into a single facility that gives us more flexibility to meet our customer’s needs.


          Fisher Auto Parts

          eCom Fulfillment Insights & Resources

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          Shift in eCommerce Requires a Quick Pivot to More Agile Operations

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          Distribution at a Pivot Point: Building the Business Case for Automation

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