Omnichannel Fulfillment Solutions & Integration Partner | FORTNA

Solutions: Omnichannel Fulfillment

Omnichannel fulfilment solutions & integration services

Order fulfillment requirements will continue to change at a rapid pace. Omnichannel consumers expect fast, flexible order fulfillment, anytime, anywhere, adding complexity of multiple channels and additional strain on distribution operations and fulfillment centres. FORTNA can help transform omnichannel fulfillment operations to handle increasing requirements for speed, accuracy and flexibility.

FORTNA designs and delivers solutions that accelerate omnichannel fulfilment capabilities by:

Improving business agility

Flexibility to pivot based on shifting business landscape and changing order profiles, FORTNA will optimise operations across multiple channels with best-fit technologies and intelligent software.

Increasing responsiveness

Amazon has raised the bar for fast and accurate order fulfillment. Customers expect immediate availability of inventory, regardless of where it sits in the network. FORTNA will help design your omnichannel operations for responsiveness, improving the shopping experience for your customers.

Maximising inventory efficiency

Leverage a single pool of inventory for the optimal fulfillment location and method. FORTNA solutions are designed to locate inventory and fulfill orders from the most advantageous node in the network, resulting in reduced inventory, increased sales and increased working capital.

Leverage technology to address labour changes

Labor challenges, such as absenteeism, high turnover and competition for workers make it harder for distribution operations to meet growing performance expectations. The Fortna Technology Assessment can help increase efficiency and drive growth and profitability.

Technology Assessment

Leveraging omnichannel operations for increased business resilience

Omnichannel fulfillment is a distribution strategy that fulfills customer orders no matter the channel the customer uses to order. Instead of inventory being earmarked for a specific channel, the channel and inventory are streamlined and optimized to fulfill and deliver to all incoming orders.

FORTNA helps companies transform distribution for increased resilience and agility by:

  • Driving increased flexibility and agility in their networks
  • Digitising operations for increased visibility to real-time data and insights
  • Developing new capabilities and leveraging technologies to increase competitive advantage

Questions to consider before deploying ship from store

  1. What is the goal of your ship from store strategy?
  2. How much inventory visibility is possible?
  3. Which items in the store assortment will be exposed online?
  4. What level of inventory is needed in both DCs and stores to support?
  5. How will you handle split shipments?
  6. What is your strategy for replenishment?

For more on this topic, read Twelve Questions to Ask Before Deploying Ship from Store

Client Success Case Study

FORTNA helped Vistar leverage automation to maximise efficiency, eliminate redundancy, increase capacity and achieve the scale needed to deliver on service level goals by consolidating retail and e-Commerce fulfillment into two new facilities.

Read more about how this wholesaler’s new automated DC is raising the bar for candy and snack distribution at DC Velocity.

FORTNA helped us consolidate all of our operations into a single facility that gives us more flexibility to meet our customer’s needs.


Fisher Auto Parts

Video Case Study

FORTNA helped L.L.Bean combine channels under a single roof and optimise omnichannel retail operations for increased speed and productivity. Watch this video to learn more.

The FORTNA difference enables omnichannel capabilities for fast, flexible order fulfilment

It all starts with strategy

We take a holistic approach to distribution strategy, considering upstream/downstream impacts on an entire network of operations.

Design rooted in data science

Scientifically proven proprietary modelling tools and algorithms allow us to design for maximum efficiency and outcomes.


Best-fit solutions with unique technology selection

Our deep bench of experts selects appropriate and best-fit technologies that optimise your solution. The result is a comprehensive, flexible omnichannel fulfillment solution that delivers exemplary business results.

Omnichannel distribution insights & resources