Invest in Resilience - Fortna

    Invest in Resilience

    by Rob McKeel

    The COVID crisis accelerated the shift to eCommerce creating an imperative for companies to reconfigure their networks for greater agility.

    Existing distribution networks rely on assumptions that have changed significantly with the shift to eCommerce. As this accelerates, it’s time to assess how to leverage the entire network for speed, resilience, efficiency, and flexibility.

    Where to begin? A holistic, data-driven approach to distribution network planning is essential. Market leaders fine tune their supply/demand signals, inventory levels & turns, transportation costs, and service levels to build a network for today and tomorrow. Alternative analysis then stresses assumptions to validate future proofing. This work has moved from a 3-5 year cycle to 1-2 years.

    Each time I talk with the Fortna team about our work for our Clients, I am fascinated by the complexity of the task, the detailed analysis, the power of our proprietary algorithms, and the completeness of the recommendations. When I pick up a package from my front porch, I proudly reflect on all the work that went into enabling that to happen.

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    Network Strategy   |    Ecommerce Fulfillment  |   Supply Chain Transformation   |    Supply Chain Resilience   |    Fortna Framework

    About the author


    Rob McKeel

    Chief Executive Officer

    Rob McKeel is responsible for maximizing operational performance, delivering best-in-class service to the FORTNA global client base and driving business results forward with his unique combination of financial acumen and operational expertise.