Be the world leader in partnering with our Clients to optimize their complex distribution operations.
Fortna’s Business Principles:
Fortna is a principle-led company. We believe our associates are capable of self-management under a set of principles for conduct. We constantly reinforce these principles – in our monthly newsletter, in our department meetings, in our company-wide webinars and events. These principles are the basis for our daily decision making.
OUR CLIENTS’ INTERESTS ALWAYS COME FIRST.
Our experience shows that if we serve our Clients well, our own success will follow.
WE ARE DEDICATED TO COMPLYING FULLY WITH THE LETTER AND SPIRIT OF THE LAWS, RULES AND ETHICAL PRINCIPLES THAT GOVERN US.
Our assets are our people, capital and reputation. If any of those are ever diminished, the last is the most difficult to restore.
INTEGRITY AND HONESTY ARE AT THE HEART OF OUR BUSINESS.
We expect our people to maintain high ethical standards in everything they do, both in their work for the firm and in their personal lives.
WE HAVE AN UNCOMPROMISING DETERMINATION TO ACHIEVE EXCELLENCE IN EVERYTHING WE UNDERTAKE.
We take great pride in the professional quality of our work. Though we may be involved in a wide variety and heavy volume of activity, we would, if it came to a choice, rather be best than biggest.
WE STRESS CREATIVITY AND IMAGINATION IN EVERYTHING WE DO.
While recognizing that the old way may still be the best way, we constantly strive to find a better solution to a Client’s problems. We pride ourselves on having pioneered many of the practices and techniques that will become standard in the industry.
WE MAKE AN UNUSUAL EFFORT TO IDENTIFY AND RECRUIT THE VERY BEST PERSON FOR EVERY JOB.
Although our activities are measured in millions of dollars, we select our people one by one. In a service business, we know that without the best people, we cannot be the best firm.
OUR MEN AND WOMEN MUST REFLECT THE DIVERSITY OF THE COMMUNITIES AND CULTURES IN WHICH WE OPERATE FOR US TO BE SUCCESSFUL.
That means we must attract, retain, and motivate people from many backgrounds and perspectives. Being diverse is not optional; it is what we must be.
TEAMWORK IS EVERYTHING.
While individual creativity is always encouraged, we have found that team effort often produces the best results. We have no room for those who put their personal interests ahead of the interests of the firm and its Clients.
THE DEDICATION OF OUR PEOPLE TO THE FIRM AND THE INTENSE EFFORT THEY GIVE THEIR JOBS ARE GREATER THAN ONE FINDS IN MOST OTHER ORGANIZATIONS.
We think that this is an important part of our success.
WE CONSTANTLY STRIVE TO ANTICIPATE THE RAPIDLY CHANGING NEEDS OF OUR CLIENTS AND TO DEVELOP NEW SERVICES TO MEET THOSE NEEDS.
We know that the world will not stand still and that complacency can lead to extinction.
WE WILL NOT BREACH OUR CLIENTS’ CONFIDENCES OR USE CONFIDENTIAL INFORMATION IMPROPERLY OR CARELESSLY.
To breach a confidence or to use confidential information improperly or carelessly would be unthinkable.
WE MUST ALWAYS BE FAIR COMPETITORS AND MUST NEVER DENIGRATE OTHER FIRMS.
We will point out our unique strengths and explain why they are important differentiators on the project.