Automation as a Growth Path for Mid-Sized Companies | FORTNA

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Automation as a Pragmatic Growth Path for Mid-Sized Companies

In an article published on the website of The Chartered Institute of Logistics and Transport (CILT UK), FORTNA’s John Houldcroft, Executive Director Solutions Design, and Michael Geisinger, Manager Standard Solutions, discusses how mid-sized companies across Europe are embracing modular automation to stay efficient, scalable, and future-ready—without turning their operations upside down.

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Across Europe, logistics leaders face a new reality: space is expensive, labor is scarce, and efficiency is non-negotiable. Automation is the solution, even for mid-sized companies—modular, scalable automated warehouse systems make it achievable.

Below are several key facts from the article, Automation as a pragmatic growth path for mid-sized companies | 15 September 2025¹, showing how modular automation drives sustainable growth and resilience in logistics:

Delay is the real risk.
Labor shortages, rising costs and shrinking margins are here to stay—the cost of waiting to automate is now higher than the cost of starting. Companies that hesitate risk losing competitiveness and resilience.
Automation is a journey, not a leap.
Modern automation doesn’t require massive, disruptive projects. By following a clear roadmap, targeted automation can be integrated step by step—delivering measurable ROI in months while building toward long-term transformation.
Build on what works.
The most successful strategies enhance existing warehouse operations rather than replace them. Pragmatic automation strengthens efficiency today and lays the foundation for sustainable growth tomorrow.

¹ https://ciltuk.org.uk/

Published/Updated 10/22/25

Automation as a Pragmatic Growth Path for Mid-Sized Companies

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