Peter Counihan acquired Fortna Inc. in 1988 with a vision to become a complete supply chain solutions provider. His leadership and unwavering dedication to maintaining Fortna’s core values and ensuring client satisfaction run throughout the Fortna team.
Peter serves as Chairman of the Board for Fortna. In this role he focuses on key Client and Associate interactions. He also served as the Chief Executive Officer until July 2015 and as President. He is a member of CSCMP and WERC.
John A. White III
President & CEO
John White brings over 25 years of experience in distribution strategy, design, implementation and operations management.
As President & CEO, he is responsible for day-to-day operations, including business strategy, growing Fortna‘s service offerings and expanding the company’s reach into new markets and geographies.
He is a graduate of the Georgia Institute of Technology and a member of WERC, CSCMP, and the Georgia Tech Logistics Institute. He received the DC Velocity 2013 Rainmakers award and the Supply & Demand Chain Executive 2015 Pros to Know award.
Andrew J. Breckenridge
Executive Vice President
Andrew Breckenridge is a proven supply chain executive with over 25 years’ experience helping companies worldwide enable growth and support competitive advantage.
As Executive Vice President, Andrew is focused on leveraging the strength of Fortna’s experience in delivering successful business transformation engagements for its clients to grow the global footprint of the organization.
He holds a Bachelor of Laws (Honors) from the University of Edinburgh and an MBA from Strathclyde Business School. He received the Supply & Demand Chain Executive 2014 Pros to Know award.
Executive Vice President, Professional Services
John Mertz has more than 35 years of experience in finance and operations, including the roles of Chief Financial Officer and Chief Operating Officer. He has a proven track record of global operations experience and P&L responsibility.
John leads Fortna’s professional services organization of over 275 Associates focused on delivering the distribution strategy, design, implementation and support services that help companies turn their distribution operations into a competitive advantage.
He holds a Bachelor of Science in Accounting and Finance and an MBA from Lehigh University.
Chief Financial Officer
Barry Malamud is a strong financial leader with over 25 years of experience. Barry has been successful in driving sustainable, strategic growth of revenues and profits and leveraging strong operational and financial skills.
As Chief Financial Officer, Barry is a key member of Fortna’s senior executive team and focuses on leading the full scope of financial management both domestically and internationally.
He is a Certified Public Accountant and holds a Bachelor of Science in Accounting from Albright College in Reading, PA.
Jerry A. Hedrick, Jr.
Vice President, Global Human Resources
Jerry Hedrick has over 25 years of experience in diverse roles from finance to inventory control to procurement to internal audit. He is an expert at building and leading high performance and transformational teams. He has deep expertise in continuous improvement and enterprise risk management.
Jerry provides strategic leadership in all areas of human resources, including organizational effectiveness and talent acquisition and management. Working closely with the executive management team and Associates, Jerry assesses needs and implements HR solutions that enable Fortna to attract, develop, and engage the talent needed to drive business success.
Jerry holds a Bachelor of Business Administration in Accounting from The University of Oklahoma, an MBA in International Finance from Oklahoma City University, and is a Certified Fraud Examiner.