Fortna Improves Distribution Operations with AutoStore Solution - Fortna

Case Study

Fortna Improves Distribution Operations with AutoStore Solution

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Transformation of a 3-shift, 7 days per week, round-the-clock operation, into an automated, highly efficient fulfilment engine to support eCommerce growth and enable new revenue streams for the business.



• Reduced labour by 55%

• Increased productivity by 109%

• Enabled 3 additional business units to be incorporated into existing footprint

• Flexibility to integrate new acquisitions into the operation quickly

• 40% additional volume processed in the same amount of space.

An aggressive acquisition strategy coupled with organic growth enabled this large specialty retail client to become a leader in its industry, but also created challenges for the business.

Over time, small inefficiencies added up to a less-than-optimal operation for both its store and eCommerce fulfilment. They were running out of space and capacity to process orders.

The client called on Fortna to help modernise the operation with great speed and agility before opportunities for future growth would be stifled. Fortna helped design a new fulfilment engine that included an AutoStore solution, Fortna Goods to Person (GTP) pick/pack stations and cross-belt sorter equipment all controlled by FortnaWES™ software. The software enabled one of the fastest, highest throughput AutoStore solutions in the world. The dynamically optimised throughput of this innovative Fortna design maximised capacity of the operation while creating CapEx cost savings for the client. Leveraging the high-density storage AutoStore provides also reduced picking travel in other parts of the operation, increasing overall productivity. Process changes enabled by FortnaWES™ software allowed the operation to use a continuous flow, pull-based design that increased productivity with less labour.

The solution, which is being implemented in phases, gives the client the flexibility to integrate additional business units over time and make CapEx investments on pace with growth. When the final phase is complete, it will be one of the largest AutoStore solutions anywhere in the world.

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Published/Updated 1/11/21