DTC Distribution & Fulfilment | Fortna

Consumer Packaged Goods

Direct to Consumer Order Fulfilment


Shift to Omnichannel Distribution Demands an Evolution in Supply Chain

Consumer Goods companies must rethink their supply chain strategies and operations to remain competitive and rapidly respond to changing customer demands. Some of the industry’s biggest challenges include:

  • Changing order profiles from wholesale to direct to consumer model
  • Rapidly changing retailer expectations for more frequent orders
  • SKU proliferation due to consumer demand for product variety
  • Intense price competition
  • Globalised supply chain
  • Creating a green, sustainable supply chain
Fortna can help transform fulfillment operations to enable flexibility and address digital disruption and growth objectives.

Representative Clients


Slide for more


Fortna applies a data science approach with an operator’s perspective to ensure innovative design and optimal material and information flow supported by a justifiable business case.

Client Success Case Study

Cintas: Enabling Growth through Automation

Cintas needed to expand their distribution operations to meet growing demand for their facilities, garment and first aid supplies. Fortna helped them transform their distribution network including the design-build of three new DCs that automated manual processes and added flexibility to their critical kitting operation. They can now respond more easily to market changes and are positioned to handle future growth.


Scientifically proven proprietary modelling tools and algorithms allow Fortna to design for maximum efficiency and outcomes.

Holistic Approach

Fortna designs solutions with a holistic perspective, considering upstream/downstream impacts on the entire operation and network.

Best-fit Technology

At Fortna, we identify and select appropriate and best-fit equipment without bias toward any manufacturer.

Let Fortna Help You Transform Your Distribution Operations

    Consumer Packaged Goods Market Insights & Resources

    See Full Resource Library 

    Bulking up at Canadian Tire

    Read Article 

    Shift in eCommerce Requires a Quick Pivot to More Agile Operations

    Read Article 

    Fortna helped us build flexibility into our distribution network, so we can better respond to market changes.


    Elevate Distribution Capabilities with the Power of the Fortna Framework

      Solutions for Today’s Challenges

      Fortna develops the optimal solution for your business challenges. Whether your business wrestles with eCommerce fulfilment and returns, omni-channel commerce, or the complexities of local micro-fulfilment, our solutions improve performance today while ensuring flexibility for the future.

        Best-Fit Technology Solutions

        Being supplier-agnostic allows us to identify and select technologies that uniquely meet your business requirements. The result is a comprehensive, flexible solution that delivers the promised business results.

          Software to Power Performance

          In addition to our FortnaWES™ offering, our supplier-agnostic approach allows us to identify and select additional technologies that uniquely meet your business requirements. The result is a comprehensive, flexible solution that delivers the promised business results.