DTC Distribution and Fulfillment | FORTNA

Industries: Consumer Packaged Goods

Direct to consumer order fulfilment


Shift to omnichannel distribution demands an evolution in supply chain

Consumer Goods companies must rethink their supply chain strategies and operations to remain competitive and rapidly respond to changing customer demands. Some of the industry’s biggest challenges include:

  • Changing order profiles from wholesale to direct to consumer model
  • Rapidly changing retailer expectations for more frequent orders
  • SKU proliferation due to consumer demand for product variety
  • Intense price competition
  • Globalised supply chain
  • Creating a green, sustainable supply chain
FORTNA can help transform fulfilment operations to enable flexibility and address digital disruption and growth objectives.

Representative Clients


FORTNA applies a data science approach with an operator’s perspective to ensure innovative design and optimal material and information flow supported by a justifiable business case.

Client Success Case Study

Cintas: enabling growth through automation

Cintas needed to expand their distribution operations to meet growing demand for their facilities, garment and first aid supplies. FORTNA helped them transform their distribution network including the design-build of three new DCs that automated manual processes and added flexibility to their critical kitting operation. They can now respond more easily to market changes and are positioned to handle future growth.


Scientifically proven proprietary modeling tools and algorithms allow FORTNA to design for maximum efficiency and outcomes. 

Holistic Approach

FORTNA designs solutions with a holistic perspective, considering upstream/downstream impacts on the entire operation and network. 

Best-fit Technology

At FORTNA, we identify and select appropriate and best fit technologies to optimise the solution.

Let FORTNA help you transform your distribution operations

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FORTNA helped us build flexibility into our distribution network, so we can better respond to market changes.


Consumer packaged goods market insights and resources

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Software to power performance through tomorrow's challenges

Intelligent software is essential to optimising supply chain operations for maximum efficiency, reliability and flexibility. We help you support real-time decision-making with dynamic data and intelligence.