FORTNA and Jacobi Robotics Announce Strategic Partnership | FORTNA

FORTNA and Jacobi Robotics Announce Strategic Partnership to Deliver AI-Powered Mixed-Case Palletizing Solution

ATLANTA (April 13, 2026) – FORTNA, a global leader in automation and software for the full logistics value chain, and Jacobi Robotics, a leading physical AI innovator for warehouse automation, today announced a strategic partnership to bring AI-powered mixed-case palletizing to distribution and fulfillment operations. The collaboration adds the Jacobi Robotics OmniPalletizer platform to the FORTNA solution portfolio, expanding FORTNA’s ability to solve one of the most complex and labor-intensive workflows in high-volume distribution environments.

Mixed-case palletizing has historically required significant manual labor due to its operational complexity and variability. With OmniPalletizer, FORTNA now delivers a scalable, production-ready solution that automates this process without requiring upstream sequencing infrastructure or major facility redesign, unlocking new levels of efficiency, safety and performance. Through digital twin simulations and AI-optimized workflows, the partnership translates advanced AI into reliable, scalable outcomes on the warehouse floor.

“At FORTNA, we partner with companies that are redefining what’s possible in warehouse automation, and Jacobi Robotics is doing exactly that,” said Rob McKeel, Chief Executive Officer, FORTNA. “Our commitment is to deliver the right solution for each customer’s environment, and Jacobi Robotics adds a best-in-class capability that allows us to solve a problem that has historically been challenging while driving measurable results.”

“FORTNA is exactly the kind of partner we built OmniPalletizer for,” said Max Cao, Chief Executive Officer, Jacobi Robotics. “Their deep expertise in distribution and fulfillment solutions and proven track record of delivering best-fit technologies for their customers make them an ideal partner. Together, we’re bringing a proven, high-impact solution to customers across parcel, retail, grocery and food and beverage industries.”

Expanding a Best-in-Class Automation Partner Ecosystem

FORTNA will leverage the addition of AI-powered mixed-case palletizing to further enhance and strengthen its ecosystem of best-fit technology solutions that also include:

  • FORTNA/AutoStore to deliver high-density, goods-to-person solutions that maximize space utilization and accelerate order fulfillment. Recent innovations like AutoCase and AutoStore Intelligence expand these capabilities by enabling automated full-case and each picking in a single system and providing advanced, AI-driven insights to help you make confident, faster decisions across design, deployment, operations and ongoing optimization. The FORTNA AutoStore solution delivers flexible, scalable and high-performing fulfillment operations that improve in real time.
  • FORTNA/Geekplus to deliver advanced robotic solutions, including the OptiSweep™ system, designed to automate the sorter close-out process for distribution operations. By seamlessly orchestrating Geekplus mobile robots with proprietary intelligent software, FORTNA OptiSweep™ reduces labor dependency, enhances operator ergonomics and optimizes material flow in high-volume e-Commerce and sortation environments. OptiSweep™ enhances efficiency and predictability by minimizing reliance on large-scale manual labor, allowing organizations to reallocate resources toward higher-value, more strategic activities.
  • FORTNA/Hai Robotics to help warehouses maximize vertical space, improve throughput and adapt quickly to changing demand through its HaiPick Systems, including the recently upgraded HaiPick Climb solution. As a global system integrator, FORTNA designs and implements the high-density, goods-to-person solutions to optimize storage, picking and order fulfillment while increasing capacity and productivity. These flexible systems scale from small to large facilities, combining intelligent software with advanced robotic automation to enable more resilient, high-performing operations.
  • FORTNA/OTTO by Rockwell Automation to deploy autonomous mobile robots (AMRs) that streamline material movement across facilities. These solutions improve operational flexibility and enable scalable automation of repetitive transport tasks.
  • FORTNA/Packsize/Sitma to deliver on-demand, right-sized packaging systems that reduce corrugate waste, lower shipping costs and improve sustainability.

FORTNA will showcase its end-to-end automation, robotics and software solutions at MODEX 2026, held April 13 – 16 in Atlanta. Attendees can visit FORTNA at Booth #B13911 to learn more. For more information, visit www.FORTNA.com

About FORTNA
FORTNA partners with the world’s leading brands to transform omnichannel and parcel distribution operations. Known world-wide for enabling companies to keep pace with digital disruption and growth objectives, we design and deliver solutions, powered by automation, robotics and intelligent software, to optimise fast, accurate and cost-effective order fulfillment and last mile delivery. Our people, innovative approach and proprietary algorithms and tools ensure optimal operations design and material and information flow. We deliver exceptional value every day to our customers with comprehensive services and products including network strategy, distribution centre operational design and implementation, material handling automated equipment, robotics and a comprehensive suite of lifecycle services. Visit www.FORTNA.com.

About Jacobi Robotics
Jacobi Robotics is a Physical AI company pioneering the application of advanced AI to the physical world of warehouse operations. Its flagship product, OmniPalletizer, is the first platform to solve unsequenced mixed-case palletizing at production scale: an AI-driven system that accepts any live case flow and builds stable, rule-compliant pallets without upstream sequencing infrastructure or facility redesign. Every deployment is validated in advance through digital-twin simulation on the customer’s own historical order data, and the platform improves continuously through cross-site learning and regular software updates—compounding in capability across the network over time. Jacobi Robotics serves customers in e-Commerce, retail, grocery, food and beverage, consumer packaged goods, and third-party logistics. Visit www.jacobirobotics.com.

Media Contact: Cheryl Falk, SVP Global Marketing Communications & Demand Generation
cherylfalk@fortna.com