Sporting Goods Distribution Services, Fulfilment Solutions & Warehouse Logistics | Fortna

Sporting Goods

Sporting Goods Fulfilment and Warehouse Logistics Solutions 

Shift to Digital Drives Demand for Enhanced Omnichannel Capabilities

The sporting goods industry has experienced unprecedented growth in the last few years. Omnichannel capabilities are front and centre as sporting goods retailers, wholesalers and manufacturers navigate challenges that include:

  • Shift to digital, resulting in new order profiles and complexity
  • Customer expectations for a seamless experience across channels
  • Faster order-to-delivery cycle times
  • Technology innovations driving development of new SKUs and SKU growth
  • Growing number of returns, driven by e-Commerce growth
  • Efficient inventory deployment to reduce working capital
  • Labour challenges driving up costs, limiting availability and requiring additional measures to keep workers safe
FORTNA can help transform fulfilment operations to enable flexibility and address digital disruption and growth objectives.

Representative Clients


FORTNA applies a data science approach with an operator’s perspective to ensure innovative design and optimal material and information flow supported by a justifiable business case.

Client Success Case Study

Explosive eCom Growth Taxes Aging DC

Sport Chek was experiencing explosive eCom growth that taxed its aging DC. FORTNA is helping them design and build a new highly automated DC that will allow them to merge distribution for their various brands, increase fulfillment capacity, reduce store replenishment times, and reduce fulfillment costs.


Scientifically proven proprietary modelling tools and algorithms allow FORTNA to design for maximum efficiency and outcomes.

Holistic Approach

FORTNA designs solutions with a holistic perspective, considering upstream/downstream impacts on the entire operation and network.

Best-fit Technology

At FORTNA, we identify and select appropriate and best-fit equipment without bias toward any manufacturer.

Let FORTNA Help You Transform Your Distribution Operations

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FORTNA used a data-driven approach to design a new DC that exceeds our expectations.

Vice President Distribution

Sportchek, a division of Canadian Tire Corporation

Sporting Goods Market Insights & Resources

Solutions designed with versatility

We provide solutions that go above and beyond today's challenges so your business doesn’t just survive change — it thrives on it.

By function

Whether your business wrestles with
e-Commerce fulfillment and returns, omnichannel commerce or the complexities of local micro-fulfillment, our solutions improve performance today.

By technology

We identify and select technologies that uniquely meet your business requirements. The result is a comprehensive, flexible solution that delivers the promised business results.

By industry

Our robust experience enables us to develop solutions for those unique industry challenges and cross-pollinate best-in-class strategies and solutions.