Sporting Goods Distribution Services, Fulfilment Solutions & Warehouse Logistics | Fortna

Sporting Goods

Sporting Goods Fulfilment and Warehouse Logistics Solutions 

Shift to Digital Drives Demand for Enhanced Omnichannel Capabilities

The sporting goods industry has experienced unprecedented growth in the last few years. Omnichannel capabilities are front and centre as sporting goods retailers, wholesalers and manufacturers navigate challenges that include:

  • Shift to digital, resulting in new order profiles and complexity
  • Customer expectations for a seamless experience across channels
  • Faster order-to-delivery cycle times
  • Technology innovations driving development of new SKUs and SKU growth
  • Growing number of returns, driven by eCommerce growth
  • Efficient inventory deployment to reduce working capital
  • Labour challenges driving up costs, limiting availability and requiring additional measures to keep workers safe
Fortna can help transform fulfilment operations to enable flexibility and address digital disruption and growth objectives.

Representative Clients


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Fortna applies a data science approach with an operator’s perspective to ensure innovative design and optimal material and information flow supported by a justifiable business case.

    Client Success Case Study

    Explosive eCom Growth Taxes Aging DC

    Sport Chek was experiencing explosive eCom growth that taxed its aging DC. Fortna is helping them design and build a new highly automated DC that will allow them to merge distribution for their various brands, increase fulfilment capacity, reduce store replenishment times, and reduce fulfilment costs.


    Scientifically proven proprietary modelling tools and algorithms allow Fortna to design for maximum efficiency and outcomes.

    Holistic Approach

    Fortna designs solutions with a holistic perspective, considering upstream/downstream impacts on the entire operation and network.

    Best-fit Technology

    At Fortna, we identify and select appropriate and best-fit equipment without bias toward any manufacturer.

    Let Fortna Help You Transform Your Distribution Operations

      Fortna used a data-driven approach to design a new DC that exceeds our expectations.

      Vice President Distribution

      Sportchek, a division of Canadian Tire Corporation

      Sporting Goods Market Insights & Resources

      See Full Resource Library 

      eCommerce Shift Requires New Look at Network Strategy

      Read Article 

      Designing for Business Continuity in Times of Disruption

      View Slidedoc 

      Elevate Distribution Capabilities with the Power of the Fortna Framework

        Solutions for Today’s Challenges

        Fortna develops the optimal solution for your business challenges. Whether your business wrestles with eCommerce fulfilment and returns, omni-channel commerce, or the complexities of local micro-fulfilment, our solutions improve performance today while ensuring flexibility for the future.

          Best-Fit Technology Solutions

          Being supplier-agnostic allows us to identify and select technologies that uniquely meet your business requirements. The result is a comprehensive, flexible solution that delivers the promised business results.

            Software to Power Performance

            In addition to our FortnaWES™ offering, our supplier-agnostic approach allows us to identify and select additional technologies that uniquely meet your business requirements. The result is a comprehensive, flexible solution that delivers the promised business results.