Frasers Group

Frasers Group, a fearless collection of the world’s most iconic sporting, luxury and retail brands, partnered with FORTNA to solve a critical challenge: With a vision to build the planet’s most admired and compelling brand ecosystem, they needed a way to scale warehouse operations within the limits of their impressive 3 million square feet UK distribution center.

FORTNA worked with Frasers Group to develop a multi-step, multi-year integration roadmap to optimize and elevate the distribution center. They selected the best-fit technologies and integrated them into one unified, powerful ecosystem:

An AS/RS shuttle warehouse enables fast storage and retrieval and serves as a sequencer for the entire operation. A large scale AutoStore installation provides high-density storage and goods-to-person picking. Geekplus AMRs manage specialized processing of hanging garments and luxury goods. And high-speed, high-capacity sorters form the operational backbone, connecting all functional areas with precision.

The impact has been transformative: 24/7 omnichannel operations across three shifts. A 40% reduction of manual picking labor. The capacity to process up to 2.2 million e-Commerce orders per month. And 12.2 million units in retail peak months

Discover how Frasers Group and FORTNA are redefining distribution performance together.