Footwear: Distribution & eCommerce Fulfillment | Fortna

Footwear

Shift to Digital Drives Demand for Enhanced Omnichannel Capabilities

The footwear industry has experienced unprecedented disruption in the last few years. Omnichannel capabilities are front and centre as footwear retailers and wholesalers navigate challenges that include:

  • Shift to digital, resulting in new order profiles and complexity
  • Customer expectations for a seamless experience across channels
  • Faster order-to-delivery cycle times
  • Endless aisle selection driving SKU proliferation
  • Growing number of returns, driven by eCommerce growth
  • Efficient inventory deployment to reduce working capital
  • Labour challenges driving up costs, limiting availability and requiring additional measures to keep workers safe
Fortna can help transform fulfilment operations to enable flexibility and address digital disruption and growth objectives.

Representative Clients

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Fortna applies a data science approach with an operator’s perspective to ensure innovative design and optimal material and information flow supported by a justifiable business case.

    Client Success Case Study

    Powering Speed, Flexibility, and Increased Capacity for Fashion Footwear Company

    A publicly traded fashion footwear leader needed to further increase speed, flexibility, and capacity in its operations. Each season they were adding new SKUs, creating inventory storage capacity issues. Additionally, growing omnichannel order volume accelerated the need for higher throughput capacity.

    The client partnered with Fortna for a complex retrofit of two highly automated omnichannel distribution centres simultaneously. The newly retrofitted DCs allow for faster order processing, reducing by 20-25% the time to process orders for retail stores and increasing by 60-65% the processing speed for direct-to-consumer orders. The DCs are designed to support 20-25% growth in units, 35-40% increase in SKU count, and 65-70% increase in storage capacity. Operational efficiencies helped reduce cost per pair by 30-35%.

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    Data-Driven

    Scientifically proven proprietary modelling tools and algorithms allow Fortna to design for maximum efficiency and outcomes.

    Holistic Approach

    Fortna designs solutions with a holistic perspective, considering upstream/downstream impacts on the entire operation and network.

    Best-fit Technology

    At Fortna, we identify and select appropriate and best-fit equipment without bias toward any manufacturer.

    Let Fortna Help You Transform Your Distribution Operations

      We are incredibly pleased with the results of the project. Fortna exceeded our expectations.

      Director of Logistics

      ECCO Shoes USA

      Footwear Market Insights & Resources

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      Distribution at a Pivot Point: Choosing the Right Automation Technology for Your Business

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      ASICS New Highly Automated DC as seen in DC Velocity

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      Elevate Distribution Capabilities with the Power of the Fortna Framework

        Solutions for Today’s Challenges

        Fortna develops the optimal solution for your business challenges. Whether your business wrestles with eCommerce fulfilment and returns, omni-channel commerce, or the complexities of local micro-fulfilment, our solutions improve performance today while ensuring flexibility for the future.

          Best-Fit Technology Solutions

          Being supplier-agnostic allows us to identify and select technologies that uniquely meet your business requirements. The result is a comprehensive, flexible solution that delivers the promised business results.

            Software to Power Performance

            In addition to our FortnaWES™ offering, our supplier-agnostic approach allows us to identify and select additional technologies that uniquely meet your business requirements. The result is a comprehensive, flexible solution that delivers the promised business results.