FORTNA’s Dan Avila Recognized as Pro to Know by Supply & Demand Chain Executive

FORTNA sales executive recognised for outstanding accomplishments guiding transformational projects that serve as a roadmap for other leaders in supply chain

ATLANTA (March 17, 2026) – FORTNA, a leading automation and software company for the full logistics value chain, today announces that Dan Avila, Vice President, Sales, has been recognized by Supply & Demand Chain Executive (SDCE) as a Leader in Excellence in the 2026 Pros to Know awards. Avila has over 30 years of experience in supply chain consulting and solutioning and is recognized for his work guiding FORTNA customers on multi-year, multi-site supply chain transformation projects, leading them through strategic evaluation, concepting and the implementation of next-generation warehouse technologies and processes.

“We’re thrilled to see Dan recognized with this well-deserved honor,” said Tom Rozema, CCO, FORTNA. “Our customers consistently benefit from Dan’s approach—he partners closely with them to navigate complex supply chain challenges and drive meaningful, long-term improvements in their operations. His deep industry expertise, ability to spot and communicate emerging trends, and dedication to strengthening customer outcomes make him an invaluable resource. Dan’s success comes from understanding our system design capabilities and applying the right technologies in ways that deliver practical, measurable results for the customers we serve.”

“When it comes to overcoming supply chain disruption, this year’s pack of supply chain leaders left no stone unturned,” says Marina Mayer, editor-in-chief of Food Logistics and Supply & Demand Chain Executive and co-founder of the Women in Supply Chain Forum. “From AI implementation and warehouse automation to last-mile accuracy and returns management, they innovated, developed and executed on all cylinders, providing solutions, technologies and processes that move product from Point A to Point B in a way that almost seems seamless. And every year, I am honored to celebrate these supply chain professionals.”

The annual SDCE Pros to Know award honours the top 100 outstanding executives who have made significant contributions to improving the supply chain industry. It highlights leaders who are considered role models for others in the field, using their experience to leverage supply chain for competitive advantage. To see a full list of this year’s winners, click here.

About FORTNA
FORTNA partners with the world’s leading brands to transform omnichannel and parcel distribution operations. Known world-wide for enabling companies to keep pace with digital disruption and growth objectives, we design and deliver solutions, powered by automation, robotics and intelligent software, to optimise fast, accurate and cost-effective order fulfillment and last mile delivery. Our people, innovative approach and proprietary algorithms and tools ensure optimal operations design and material and information flow. We deliver exceptional value every day to our customers with comprehensive services and products including network strategy, distribution centre operational design and implementation, material handling automated equipment, robotics and a comprehensive suite of lifecycle services. Visit www.FORTNA.com.

Media Contact: Cheryl Falk, SVP Global Marketing Communications & Demand Generation
cherylfalk@fortna.com