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Podcast

Peak Season Planning with Flexible Warehouse Automation

Peak season has changed. Demand spikes are occurring throughout the year, putting greater pressure on distribution operations to maintain performance. With less time between peaks, companies are evaluating whether their organization can sustain higher order volumes.

Ron Egan at FORTNA joins host Kevin Lawton on The New Warehouse Podcast to discuss how companies are responding to these shifts and what that means for future automation investments.

Faster picking doesn’t always mean greater warehouse throughput. Performance depends on how well the entire operation works together to manage fluctuations in demand and changing fulfillment requirements.

In this episode of The New Warehouse Podcast, Ron Egan, Senior Vice President of Sales at FORTNA, explains how order profiles and warehouse bottlenecks can affect overall capacity and influence automation strategies.

Cardboard boxes moving on multiple conveyor for peak distribution | FORTNA

Peak Readiness: Preparing Distribution Operations for Changing Demand

For years, peak season meant preparing for one predictable holiday rush. Today, shorter spikes are occurring throughout the year, creating new challenges for distribution operations. With less time between peaks, maintaining performance depends on how well operations can respond to fluctuating volumes. Understanding existing capacity and identifying bottlenecks can help prepare for these shifts before fulfillment is affected.

Explore our latest blog to learn how changing demand patterns are shaping peak readiness and how supply chain leaders are adapting their approach for the future.

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FORTNA partners with organizations to design and integrate warehouse automation solutions that address bottlenecks and improve system-wide performance as business needs evolve. Connect with a FORTNA expert today.

Published/Updated 10/14/26