Retail Fulfilment Operations & Industry Distribution Solutions | Fortna

Retail & General Merchandise

Omnichannel Retail Industry Distribution Solutions

Shift to Digital Drives Demand for Enhanced Omnichannel Capabilities

Retail has experienced unprecedented disruption in the last few years. Omnichannel capabilities, including ship from store, micro-fulfilment and dark stores, are front and centre as retailers and general merchandisers navigate challenges that include:

  • Shift to digital, resulting in new order profiles and complexity
  • Customer expectations for a seamless experience across channels
  • Faster order-to-delivery cycle times and enabling click and collect capabilities
  • Endless aisle selection driving SKU proliferation
  • Growing number of returns, driven by eCommerce growth
  • Efficient inventory deployment to anticipate and meet seasonal demand
  • Labour challenges driving up costs, limiting availability and requiring additional measures to keep workers safe
Fortna can help transform fulfilment operations to enable flexibility and address digital disruption and growth objectives.

Representative Clients


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Fortna applies a data science approach with an operator’s perspective to ensure innovative design and optimal material and information flow supported by a justifiable business case.

    Client Success Case Study

    Ulta Beauty: Transforming Distribution to Support Growth

    To support its growth plans, Ulta Beauty partnered with Fortna to more than double distribution capacity. More than eight years later, following the design and build of three omnichannel distribution centres to support store-friendly shipments and a dedicated ecommerce distribution centre, the company has accelerated fulfilment, improved store operations, decreased out-of-stocks and reduced transportation and labour costs, among other benefits.


    Scientifically proven proprietary modelling tools and algorithms allow Fortna to design for maximum efficiency and outcomes.

    Holistic Approach

    Fortna designs solutions with a holistic perspective, considering upstream/downstream impacts on the entire operation and network.

    Best-fit Technology

    At Fortna, we identify and select appropriate and best-fit equipment without bias toward any manufacturer.

    Video Case Study

    Mr Price builds a highly automated DC to keep pace with growth and increase speed, accuracy and flexibility. Watch this video case study to learn more.

    Let Fortna Help You Transform Your Distribution Operations

      Retail and General Merchandise Market Insights & Resources

      See Full Resource Library 

      eCommerce Shift Requires New Look at Network Strategy

      Read Article 

      Shift in eCommerce Requires a Quick Pivot to More Agile Operations

      Read Article 

      Fortna has helped us to transform our distribution network to support our growth, deliver meaningful results and ensure our guest experiences are optimised.

      Vice President Supply Chain Strategy & Systems

      Ulta Beauty

      Elevate Distribution Capabilities with the Power of the Fortna Framework

        Solutions for Today’s Challenges

        Fortna develops the optimal solution for your business challenges. Whether your business wrestles with eCommerce fulfilment and returns, omni-channel commerce, or the complexities of local micro-fulfilment, our solutions improve performance today while ensuring flexibility for the future.

          Best-Fit Technology Solutions

          Being supplier-agnostic allows us to identify and select technologies that uniquely meet your business requirements. The result is a comprehensive, flexible solution that delivers the promised business results.

            Software to Power Performance

            In addition to our FortnaWES™ offering, our supplier-agnostic approach allows us to identify and select additional technologies that uniquely meet your business requirements. The result is a comprehensive, flexible solution that delivers the promised business results.