Fortna and Ulta Beauty named to Supply & Demand Chain Executive 100 for “Great Supply Chain Project”

READING, PA (June 28, 2016) – Fortna®, the distribution experts®, is proud to be named to the 2016 Supply & Demand Chain Executive 100 for its joint project with Ulta Beauty. The SDCE 100 list highlights supply chain projects that have produced measurable gains and return on investment for companies, through increased efficiency.

The project with Ulta Beauty included new IT system capabilities, store-ready shipments for faster shelf stocking in stores, and leveraged a common pool of inventory across channels. Ulta Beauty improved store delivery times by more than 50 percent, while improving inventory accuracy and reducing out-of-stocks.

“We’re proud that our work with Ulta Beauty is among the ‘100 Great Supply Chain Projects’ named on this year’s SDCE 100 list,” said Andrew Breckenridge, executive vice president at Fortna. “It is a testimony to the positive business results achieved by the project that allow Ulta Beauty associates to spend more time focused on their valued guests.”

“This project was important to support our strong store and ecommerce growth while also enhancing service and enabling new omni-channel capabilities,” said Derek Hornsby, chief supply chain officer at Ulta Beauty. “We appreciate Fortna’s partnership throughout the project.”

The complete listing of the 2016 award winners is available at and appears in the June 2016 issue of Supply & Demand Chain Executive magazine.

About Fortna Inc.

For over 60 years, Fortna has partnered with the world’s top brands – companies like Mr. Price, J.Crew and Pick n Pay – helping them improve their distribution operations and transform their businesses.  Companies with complex distribution operations trust Fortna to help them meet customer promises and competitive challenges profitably. We are a professional services firm built on a promise – we develop a solid business case for change and hold ourselves accountable to those results. Our expertise spans supply chain strategy, distribution center operations, material handling, supply chain systems, organizational excellence, and warehouse control software.

About  Ulta Beauty
Ulta Beauty (NASDAQ: ULTA) is the largest beauty retailer in the United States and the premier beauty destination for cosmetics, fragrance, skin, hair care products and salon services. Since opening its first store 25 years ago, Ulta Beauty has grown to become the top national retailer providing All Things Beauty, All in One Place™. The company offers more than 20,000 products from over 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring hair, skin and brow services. Ulta Beauty is recognized for its commitment to personalized service, fun and inviting stores and its industry-leading ULTAmate Rewards loyalty program. As of April 30, 2016 Ulta Beauty operates 886 retail stores across 48 states and the District of Columbia and also distributes its products through its website, which includes a collection of tips, tutorials and social content. For more information, visit

Media Contact:  Kate Baar, Director, Global Marketing,