As a consumer goods company you are facing several challenges:
Market share is shifting to smaller manufacturers focused on specific pain points of niche markets, chipping away at the market share of bigger companies.
Meal kits and subscription models that have taken the U.S. by storm are starting to spread globally as manufacturers offer more value and convenience to consumers.
Consumers want customization across a spectrum of products from food to vitamins to shoes. Brands that succeed in creating precision consumer goods will thrive.
More consumer products are being purchased online, especially in grocery, further blurring the lines between manufacturer, distributor and retailer.
Consumers are looking for socially and environmentally conscious brands. Consumer goods companies are having to reduce the use of plastics and minimize packaging in order to align with consumers’ changing values.
Retailers are investing more in private labels to increase margins in these times of growing competition, threatening traditional CPG brands and adding complexity to distribution centers as the number of products expands.
You need a partner to help navigate these changes and their impacts on the supply chain. Fortna can help.
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