3D Painting to be Created Live at ProMat 2015 at Fortna Booth #4573

READING, PA (March 23, 2015) – Fortna, the Distribution Experts™, will feature the live rendering of a 3D painting at Booth #4573 at ProMat 2015, March 23-26 at McCormick Place in Chicago.  Fortna commissioned We Talk Chalk to create the 9’ x 15’ artwork that depicts a distribution center under the exhibit hall floor.

Attendees can watch the artist work and have their picture taken hovering over this unique artwork, brought to life by street artist Lyndsey Morel.

Members of the media are invited to a special “Sneak Peak” before the exhibit hall opens on Tuesday, from 9:00 – 10:00 am.

About We Talk Chalk

We Talk Chalk is a full-service creative agency that offers unique 3D Street Painting and Chalk Art solutions for enterprises in all corners of the world. Led by Melanie Stimmell—the only woman to ever hold the prestigious title of “maestra madonnara” in Italy and Germany—our studio artists and international collaborators design striking pieces to effectively transform any venue. We are of the opinion that every surface is a potential canvas and that every story can be expressed visually.

About Fortna Inc.

For over 60 years, Fortna has partnered with the world’s top brands – companies like O’Reilly Auto Parts, MSC Industrial and ASICS – helping them improve their distribution operations and transform their businesses.  Companies with complex distribution operations trust Fortna to help them meet customer promises and competitive challenges profitably. We are a professional services firm built on a promise – we develop a solid business case for change and hold ourselves accountable to those results. Our expertise spans supply chain strategy, distribution center operations, material handling, supply chain systems, organizational excellence, and warehouse control software.

Media Contact: Kate Baar, Director, Marketing, katebaar@fortna.com