Kirk Nelson Joins Fortna as Vice President, Sales Operations

Nelson’s 20+ years of sales operations experience will drive continued growth at Fortna

READING, PA (September 23, 2019) – Fortna®, The Distribution Experts®, a leading global automation, engineering services and software company, announced today that Kirk Nelson has joined as Vice President, Sales Operations. In this role, Kirk will manage the strategic and tactical aspects of Fortna’s sales operations process and tools including managing account planning and pipeline forecasting, measuring and guiding the effectiveness of the sales organization using Business Intelligence (BI) tools and driving accountability on overall sales growth strategies.

Prior to joining Fortna, Kirk led the creation of a new Sales Operations/Enablement team at healthcare software provider, Modernizing Medicine. His 20+ years of experience also includes large-scale sales functional transformations involving technology, structure and business process implementation such as CRM, marketing automation and sales methodology at firms including Equifax and Georgia Pacific.

“Kirk brings a great understanding of sales and market analytics and we look forward to his guidance to drive continued growth here at Fortna,” said Andrew Breckenridge, Executive Vice President at Fortna. “We’re excited to leverage his experience with metrics and analysis to proactively identify and assess global opportunities that add value and enable Fortna to meet and exceed key growth objectives.”

“I’m looking forward to help continue the growth trajectory here at Fortna by working with a skilled and passionate team,” said Kirk. “The professionals here are dedicated to successfully optimizing supply chains and live by a business principle that their Clients’ interests always come first.”

About Fortna
For over 70 years, Fortna has partnered with the world’s top brands to transform their distribution operations into a competitive advantage. Fortna helps Clients make and keep bold promises to their customers – fast, accurate and cost-effective fulfillment consistently at every touchpoint, across every channel. Fortna’s expertise spans distribution strategy, distribution center operations, material handling automation, supply chain systems and warehouse execution software systems. We built our firm on a promise – we develop a solid business case for change and hold ourselves accountable for results. For more, visit

Media Contact: Patti Satterfield, VP Global Marketing & Business Development