Fortna Becomes Bronze Sponsor of the American Logistics Aid Network (ALAN)

Fortna®, The Distribution Experts®, has become a bronze sponsor of the American Logistics Aid Network (ALAN). Fortna’s sponsorship will provide ongoing support for ALAN’s disaster relief efforts. ALAN comprises hundreds of supply-chain businesses who stand poised to respond in the event of disasters, and locate and move goods from suppliers to affected communities rapidly and efficiently.

“This has been a particularly tragic year with regards to global natural disasters, many in areas where we have associates or associates’ families,” said John A. White III, president and CEO of Fortna. “We are happy to support ALAN’s great work at bringing a rapid and coordinated effort to reestablishing a reliable supply chain to areas in the grip of disasters.”

Tessco and Fortna Celebrate 25-Year Partnership, Upgrade to FortnaWCS™

Fortna®, The Distribution Experts®, and Tessco (NASDAQ: TESS) announce the celebration of their 25-year partnership and the recent upgrade of warehouse control software in their Maryland distribution center.  Fortna and Tessco have had a mutually beneficial relationship that spans distribution projects such as the installation of material handling equipment, multiple performance and systems upgrades, and the implementation of a new Warehouse Management System.

As Tessco continues to grow their retail channel, they face growing expectations for speedy delivery of product to consumers. This latest project to upgrade to the current release of FortnaWCS™ enables Tessco to meet the need for faster fulfillment and increased flexibility to reprioritize orders on the fly. The upgraded system also enables associates to put more focus on process improvements that can drive competitive advantage, rather than on system maintenance activities.

Fortna and LLamasoft Announce Partnership

Fortna® and LLamasoft announce a partnership around LLamasoft’s supply chain optimization platform including its flagship product, Supply Chain Guru. Fortna, a global distribution consulting and engineering firm, uses LLamasoft, a global leader in supply chain optimization software and solutions, as the core technology for its strategy engagements for clients.

In today’s on-demand economy, companies need to make tough choices across the entire value chain – suppliers, customers, and service providers, like 3PLs and carriers. Fortna uses LLamasoft software to model and analyze a client’s supply chain network to help them better understand the trade-offs when choosing the optimal configuration. Fortna then continues to help clients with the next phases – designing, implementing and supporting distribution operations – to ensure their transformed distribution operations are creating a competitive advantage.

“An undeniable shift has occurred where convenience and speed are tablestakes,” said Andrew Breckenridge, executive vice president of Fortna. “In partnering with LLamasoft, we will enhance our ability to help clients across the globe not just survive, but thrive in this new economy.”

Two Fortna Clients Named 2017 DC Velocity Rainmakers

Two of Fortna’s clients, Hobey Strawn of TTI Inc. and Jack Samson of L.L.Bean, have been named 2017 Rainmakers by DC Velocity. Highlighted in their July issue, eight supply chain professionals were selected because each are “united by a common goal of advancing the logistics and supply chain management profession.”

SupplyChainBrain Recognizes Fortna as a Great Supply Chain Partner

Fortna®, The Distribution Experts®, is proud to be named a 2017 Great Supply Chain Partner by SupplyChainBrain for the eighth consecutive year. SupplyChainBrain received hundreds of nominations during their six-month online poll. Nominations for Fortna included statements such as:

  • “Fortna has developed lasting relationships at all levels of the organization
    from frontline employees to the executive team.”
  • “We have trusted them for over 60 projects, including double-digit DC designs,
    and continue to be pleased with their results.”
  • “Fortna has been a great steward of our money by continuing to drive down costs.”
  • This award is one of several that Fortna received this year, including the Supply & Demand Chain Executive 100 award, the Manhattan Associates Partner Performance Club MVP and two Pros to Know awards to Fortna associates – Seth Conrad and Brad Anderson. This award is especially meaningful because it is based solely on nominations from clients for whom Fortna’s work made a significant impact on their company’s efficiency, customer service and overall supply chain performance.

    Fortna Announces Organizational Changes to Better Serve Clients and Drive Innovation

    Fortna®, The Distribution Experts®, announced today two changes that will drive innovation and improve customer service.

    Nikko Pianetto has been promoted to the role of Executive Vice President. In this role, he will lead the global services organization that manages all of Fortna’s service offerings that are involved in turning a companies’ distribution operations into a competitive advantage.

    Previously, Pianetto led the global software development team responsible for FortnaWCS™ and FortnaWES™ – Warehouse Control and Warehouse Execution Systems – the sophisticated warehouse systems that power high performance distribution operations, like the kind needed for eCommerce. In addition, Nikko also played an integral role in opening an innovation hub in Hanoi, Vietnam to continue to advance Fortna’s capabilities in design, analytics and software.

    Will King has been promoted to Pianetto’s former role as GVP, Integrated Technology Solutions. In this role he will continue to build out the Engineering and Implementation Services critical to delivering quality solutions to Fortna clients. He will also lead the expansion of Fortna’s Client Lifetime Protection services, an essential part of keeping today’s “always on” distribution operations performing at peak. This includes helping clients with a comprehensive support strategy that goes beyond a number to call when there are issues. It also includes taking a long-term view and creating a roadmap to ensure operations will perform in the future, meet the ROI that was promised, and stay current with business and technical changes.

    Fortna Named to Supply & Demand Chain Executive 100 for “Great Supply Chain Project”

    Fortna®, The Distribution Experts®, has been named to the 2017 Supply & Demand Chain Executive 100 (SDCE 100) list for an eighth consecutive year. The SDCE 100 list highlights supply chain projects that have produced measurable gains and return on investment for companies, through increased efficiency.

    Fortna was selected for its project that helped an industrial parts supplier enable faster fulfillment, reduce costs, add capacity, and handle new business requirements. The results included:

    • Cut order processing time from three days to less than one
    • 99.82 percent order accuracy
    • 30 percent improvement in productivity
    • Doubled network capacity

    “We’re honored to be named to this year’s SDCE 100 list,” said John White, president and CEO at Fortna. “This a testament to the positive business results achieved by this project, which has allowed our client to ship twice the volume of orders while handling a wider variety of order profiles, additional SKUs and new business requirements.”

    Fortna Opens New Office in Midtown Atlanta

    Fortna®, The Distribution Experts®, announced today the opening of a new office in Midtown Atlanta.

    Fortna has grown significantly over the last few years as companies look for help to improve their distribution operations to meet ever-growing customer and consumer demands. That, coupled with a desire to have an office in a more urban location, prompted the move. The new office is located in the heart of Atlanta’s technology hub in Midtown and will help Fortna attract top talent from leading universities and technology labs in the area.

    “This location provides a great environment for our associates and supports easier access for both domestic and international client and team meetings,” said John A. White III, president and CEO of Fortna. “Atlanta, based on location and airport, is a professional services hub and one of the nation’s best cities for skilled and diverse technical talent. This new office will help us attract great people who, in turn, will help us execute on our commitment to innovation and service excellence.”

    The new office will be located at Two Midtown Plaza – 1349 W Peachtree St. NW, Suite 1010, Atlanta, GA 30309. The new office replaces the current Alpharetta office, which will close at the end of June.

    Fortna Opens Development Hub in Hanoi, Vietnam

    Fortna®, The Distribution Experts®, announces the opening of a software development hub in Hanoi, Vietnam.

    Distribution operations have become more complex and sophisticated due to the rise of eCommerce and the requirements for fast order processing and omni-channel solutions.  Warehouse software plays an increasingly important role in the performance of these highly dynamic distribution operations.  New advanced software platforms combine real-time computing with advanced analytics to optimize flow, speed, productivity and flexibility in distribution center operations.

    The new Vietnam office expands Fortna’s global software development team to further accelerate the development of future releases of FortnaWCS™ and FortnaWES™ software. Fortna’s software solutions integrate, control and automate material handling equipment in distribution operations to optimize fulfillment flow, speed and resource utilization in real-time.  These solutions provide the simulation and command center services to enable flexibility and responsiveness to change, both today and through “bolt-on” capabilities in the future, to support Fortna’s Client needs.

    Fortna Promotes Jerry Hedrick to Vice President of Human Resources

    As part of its dedication to ongoing associate development and talent leadership, Fortna, The Distribution Experts®, has promoted Jerry Hedrick to the position of Vice President of Human Resources.

    At the core of Fortna’s success is its people – the community of associates across the globe who help our clients turn their distribution operations into a competitive advantage. Jerry will drive strategic leadership and operational excellence in all areas of human resources.

    “Jerry’s experience building and leading high-performance teams, and his deep experience in continuous improvement, will be a great asset as we continue to grow in a competitive market,” said John A. White III, President and CEO of Fortna. “Jerry will help us attract, develop, and recognize our people so we can continue with our commitment to innovation and service excellence.”

    “Finding the best talent and providing incredible development opportunities are key to living up to our internal brand promise of Passion-Promise-People,” stated Jerry Hedrick, VP of Human Resources. “My focus is to continue to make Fortna an employer of choice, where people are deeply engaged and have energy and passion for their work.”

    Supply & Demand Chain Executive Magazine Names Two Fortna Associates as “2017 Pros to Know”

    Fortna®, The Distribution Experts®, announced today that two associates have been named as Supply & Demand Chain Executive magazine’s “Pros to Know.”  They include:

    • Seth Conrad, Senior Director, Professional Services
    • Brad Anderson, Senior Director, Performance Improvement

    The Pros to Know is a listing of exceptional corporate executives at manufacturing and non-manufacturing enterprises who are leading initiatives to help prepare their companies’ supply chains for the significant challenges in the year ahead,” says Ronnie Garrett, editor of Supply & Demand Chain Executive.

    The Supply & Demand Chain Executive “Pros to Know” award recognizes both the practitioners and provider ends of the supply chain. These Fortna associates won in the “provider” category which includes individuals from software firms and service providers, consultancies or academia, who helped their supply chain clients or the supply chain community at large prepare to meet these challenges.

    Fortna Hires Operations Research Expert, Dima Nazzal, PhD

    Fortna®, The Distribution Experts®, announces the hiring of operations research expert, Dima Nazzal, Ph.D.  Nazzal comes to Fortna from the Georgia Institute of Technology, where she was a faculty member focused on the application of operations research, modeling and designing complex material flow systems in manufacturing and distribution.

    Nazzal will lead Fortna’s Research & Development (R&D) modeling group that applies the science of distribution operations design with innovative and differentiated approaches to optimize our Client’s fulfillment operations.  Fortna’s R&D modeling group is also instrumental in the development of next-generation algorithms that support Fortna’s industry-leading Warehouse Execution System (WES) software solutions to optimize the flow and efficiency of our Client’s distribution centers.

    With the rise of eCommerce and the requirements for same-day order processing, increased customization and omni-channel solutions, distribution operations have become more complex and sophisticated – approaching those of manufacturing operations.  Innovation and scientific excellence are needed.  Nazzal’s background in manufacturing provides her with a unique perspective on optimizing complex material flows, and her most recent project involved modeling and designing high-volume pharmaceutical order fulfillment systems.

    “I could not be more pleased, nor more excited to join the Fortna team,” said Nazzal.  “Fortna’s efforts to help the world’s largest companies transform their distribution operations offer some of the biggest challenges in operations research today.  I am excited to put my skills and background to use in advancing the company’s innovation and expertise. Fortna’s business principles speak to my values and I am excited to be part of its culture.”

    “We welcome Dima to our Fortna R&D team,” said Russ Meller, VP, Solution Design and R&D at Fortna.  “Our unique approaches and designs are based on leading engineering and mathematical analysis.  Dima will join our staff of technical experts applying engineering and science to help the world’s top brands transform their distribution operations into a competitive advantage.”

    Nazzal graduated from the Georgia Institute of Technology where she received a Ph.D. in Industrial Engineering.

    Manhattan Associates Recognizes Fortna as a Top Partner for Ninth Consecutive Year

    Fortna®, The Distribution Experts®, was recently named by Manhattan Associates to their prestigious Partner Performance Club.  This is the ninth consecutive year that Fortna has been recognized by Manhattan for contributions to customer engagements in the previous year. Fortna was one of three companies to receive the award for Best Consulting Partner.

    “Manhattan’s strategic partnerships help drive customer growth by acting as extensions of our comprehensive solutions for our customers worldwide,” said Jeff Cashman, Senior Vice President, Business Development, Manhattan Associates. “We are extremely proud of the focus our partners place on providing omni-channel, inventory and supply chain support to our customers.”

    “Partnering with Manhattan Associates enables us to provide outstanding service for our shared clients,” said Patti Satterfield, Global Vice President at Fortna.  “Our deep distribution expertise and our approach to delivering a complete solution, combined with Manhattan Associates’ solutions, help clients transform their distribution operations into a competitive advantage.”

    The Manhattan Value Partner (MVP) Program is an ecosystem of third-party integrators/consultants, complementary software providers and hardware providers, whose combined expertise and products ensure delivery of world-class supply chain solutions to joint customers.


    Fortna Raises Awareness and Funds for Male Health Issues

    Led by the Fortna IT team, Fortna Associates participated in the Movember challenge to shave clean on the first of the month and grow out their moustache or “mo” as a visual reminder of their commitment to helping men live happier, healthier, longer lives.  The Fortna “Mo Bros” and their team of supportive sisters helped raise awareness of male issues like testicular cancer and male suicide.  Fortna associates raised money for the cause, and an additional donation was made by Fortna in support of Associates’ efforts.  For more information about what Movember Foundation is doing to make a difference in these important health issues visit

    SupplyChainBrain Recognizes Fortna as a Great Supply Chain Partner For Seventh Consecutive Year

    Fortna®, the distribution experts®, has been named a 2016 Great Supply Chain Partner by SupplyChainBrain for the seventh consecutive year.  This award is based solely on nominations from clients of service providers whose solutions made a significant impact on their company’s efficiency, customer service and overall supply chain performance.

    Fortna Celebrates 70 Years of Growth

    Fortna®, the distribution experts®, is celebrating its 70th anniversary with gratitude to our clients, associates and partners since its founding in 1946.  The professional services and engineering firm helps market-leading brands around the globe transform their distribution operations into a competitive advantage and serve as the backbone for business growth.

    Fortna and Ulta Beauty named to Supply & Demand Chain Executive 100 for “Great Supply Chain Project”

    Fortna® is proud to be named to the 2016 Supply & Demand Chain Executive 100 for its joint project with Ulta Beauty. The SDCE 100 list highlights supply chain projects that have produced measurable gains and return on investment for companies, through increased efficiency.