Kirk Nelson Joins Fortna as Vice President, Sales Operations

Nelson’s 20+ years of sales operations experience will drive continued growth at Fortna

READING, PA (September 23, 2019) – Fortna®, The Distribution Experts®, a leading global automation, engineering services and software company, announced today that Kirk Nelson has joined as Vice President, Sales Operations. In this role, Kirk will manage the strategic and tactical aspects of Fortna’s sales operations process and tools including managing account planning and pipeline forecasting, measuring and guiding the effectiveness of the sales organization using Business Intelligence (BI) tools and driving accountability on overall sales growth strategies.

Prior to joining Fortna, Kirk led the creation of a new Sales Operations/Enablement team at healthcare software provider, Modernizing Medicine. His 20+ years of experience also includes large-scale sales functional transformations involving technology, structure and business process implementation such as CRM, marketing automation and sales methodology at firms including Equifax and Georgia Pacific.

“Kirk brings a great understanding of sales and market analytics and we look forward to his guidance to drive continued growth here at Fortna,” said Andrew Breckenridge, Executive Vice President at Fortna. “We’re excited to leverage his experience with metrics and analysis to proactively identify and assess global opportunities that add value and enable Fortna to meet and exceed key growth objectives.”

“I’m looking forward to help continue the growth trajectory here at Fortna by working with a skilled and passionate team,” said Kirk. “The professionals here are dedicated to successfully optimizing supply chains and live by a business principle that their Clients’ interests always come first.”

About Fortna
For over 70 years, Fortna has partnered with the world’s top brands to transform their distribution operations into a competitive advantage. Fortna helps Clients make and keep bold promises to their customers – fast, accurate and cost-effective fulfillment consistently at every touchpoint, across every channel. Fortna’s expertise spans distribution strategy, distribution center operations, material handling automation, supply chain systems and warehouse execution software systems. We built our firm on a promise – we develop a solid business case for change and hold ourselves accountable for results. For more, visit www.fortna.com.

Media Contact: Patti Satterfield, VP Global Marketing & Business Development
pattisatterfield@fortna.com

Fortna® Announces New Executive Thought Leadership Series

Aimed at offering busy supply chain executives quick insights on key topics and challenges.

READING, PA (September 10, 2019) – Fortna®, The Distribution Experts®, announces a new thought leadership series named “Executive Conversations” to help supply chain executives gain a quick perspective on essential issues that impact today’s challenging distribution industry. To be published in the coming weeks at http://www.fortna.com/library, the series features veteran supply chain leaders who share their real-world experience with readers on today’s hottest topics.

“Distribution at a Pivot Point” is the initial installment in the series that runs for the next three weeks. The quick-read topics will include:

  • Addressing the Labor Problem – Scarce labor, higher wages, high turnover…now what?
  • Building the Business Case for Automation – What is the ROI?
  • Choosing the Right Automation Technology for Your Business – Real-world advice

“Today more than ever before, supply chain executives are struggling to meet customer requirements for faster fulfillment without impacting profits,” said Patti Satterfield, Vice President, Global Marketing & Business Development at Fortna. “Fortna’s new Executive Conversation Series goes beyond theory to address real issues and offer practical, implementable actions in a concise format,” she continued.

Future editions of this series will cover the evolving role of warehouse systems and the impact of a new industry trend towards micro-fulfillment.

About Fortna
For over 70 years, Fortna has partnered with the world’s top brands to transform their distribution operations into a competitive advantage. Fortna helps Clients make and keep bold promises to their customers – fast, accurate and cost-effective fulfillment consistently at every touchpoint, across every channel. Fortna’s expertise spans distribution strategy, distribution center operations, material handling automation, supply chain systems and warehouse execution software systems. We built our firm on a promise – we develop a solid business case for change and hold ourselves accountable for results. For more, visit www.fortna.com.

Media Contact: Patti Satterfield, VP Global Marketing & Business Development
pattisatterfield@fortna.com