The Sporting Goods industry is constantly evolving and operates in a highly competitive and global environment. Some of the industry trends include:
Product research is a priority as sporting goods companies must develop new products to stay ahead of consumer trends and introduce new technologies to motivate consumers to replace older products with newer versions.
Outdoor activities continue to grow in popularity and are often family experiences. This trend dovetails with a growing trend toward better work/life balance.
Growth opportunities exist in both developed markets, where people are staying active longer, and emerging markets, where standards of living are improving and people have more disposable income to invest in leisure activities.
Industry consolidation will continue as smaller players seek access to major retail channels and improved economies of scale in manufacturing and distribution.
Consumers want to support mission-driven brands that are socially and environmentally conscious. Sporting goods companies must consider what their brand conveys to the world and align that with changing consumer values and views.
Competition remains fierce as Amazon, warehouse clubs, discount stores and others seek to increase market share.
In this constantly shifting industry, you need a partner who can help your business stand apart from the competition. Fortna can help.
“Our clients’ passion for their products and brands deserves equal passion from their supply chain partner.”