Customers want what they want, when they want it, where they want it and at the price they want it. Making that happen largely depends on your distribution network. Retailers are constantly trying innovative ways to improve the customer experience:
Implementing Ship-from-Store distribution to reduce the impact of an imperfect forecast and get distribution closer to customers
Leveraging inventory across the entire network to take advantage of customer demand wherever the product lives
Building distribution centers that support omni-channel challenges and are flexible enough to serve demand, no matter which channel it comes from.
Fortna can help. Our expertise spans across all facets of distribution to help companies turn their complex distribution operations into a competitive advantage.