The footwear industry is facing a number of challenges, including:
The demand for seamless experiences between in-store and online and fast delivery of product to consumer’s doorsteps continues to push the envelope of omni-channel capabilities.
Consumers are looking for socially and environmentally conscious brands. Footwear companies are moving towards alternative materials and sustainable packaging to align with consumers’ changing values and world views.
A move toward tech-enabled footwear and comfort-oriented styles that are also functional (travel-appropriate, packable, washable) adds new products to already crowded warehouses.
Self-expression has come to the footwear industry. Customers are willing to pay for uniquely personalized and customized products, predicating the need for a more responsive supply chain and postponement strategies that allow customization closer to product delivery.
Changing trade agreements and tariffs have procurement teams on edge, creating uncertainty and putting renewed energy into risk management and looking at alternative sourcing options.
You need a partner to help navigate these changes and their impacts on the supply chain. Fortna can help.
“Fortna helps footwear companies drive greater efficiency and innovation through the supply chain.”