To remain competitive and keep pace with industry trends, Apparel companies are evaluating their distribution strategies:
Digital Commerce continues to push apparel brands to further integrate channels to remain competitive.
Consumers value fast shipping, brands are evaluating strategies to enhance their speed and proximity to the customer.
Consumer requirements for a seamless experience across customer touch points, from retail store through digital platforms, continue to push apparel brands to evaluate their networks.
Flexibility and scalability are key to success. Companies must be able to continually adapt to disruptive business models and changes inorder profiles to maximize profitability and customer satisfaction.
New channels and brand partnerships are blurring the lines between channels.
Changing trade agreements necessitate some rethinking of sourcing and pricing strategies.
Return and exchange policiesbecome even more critical as apparel companies attempt to balance profitability and customer satisfaction.
Apparel companies are integrating social and environmental themes into products and services to align with consumer values.
Meeting these challenges hinges on the performance and flexibility of the supply chain. Fortna can help.
“Apparel retailers must create a flexible and innovative supply chain to support growth and stay competitive.”