Fortna Client, O’Reilly Automotive, Featured in DC Velocity

The recent merger of O’Reilly Automotive and CSK is one of the largest supply chain integrations in the nation today. Merging two distribution systems with different customer service needs is a complex endeavor. Fortna is proud to be on the team that is making this supply chain integration a successful reality! Read the article for more information.

Famous Footwear Distribution Center Opens in Tejon Industrial Complex

Brown Shoe partnered with supply chain strategy, design and implementation firm Fortna, Inc. to integrate best practices for high velocity retail distribution with best of breed equipment and system technologies. Read the press release here.

Burlington Coat Factory Launches Fashionable Supply Chain

Fortna Inc. today announced the successful transformation of Burlington Coat Factory’s supply chain with new systems and enhanced operational processes designed to optimize efficiencies and customer service at their Burlington, NJ site. This effort is part of BCF’s 5-year supply chain strategy.

“Fortna is a true business partner who understands the higher level goals of this supply chain effort,” said Charlie Guardiola, EVP at Burlington. “In today’s retail environment, the right competitive response is fresh fashions moving through our supply chain to every door at the lowest cost while providing outstanding customer service.” For more information, read the press release here.

L.L.Bean Partners with Fortna to Prepare for Holiday 2008

Fortna Inc. has completed an in-depth analysis of L.L.Bean’s complex multi-channel order fulfillment environment, allowing them to increase throughput capacity and forego investment in a new distribution center or use outside storage this holiday season. Read the press release here.

Fortna Strengthens Executive Team with Supply Chain Veteran

Fortna Inc. today announced the expansion of their management team with the appointment of Michael Dunn as Vice President, Sales. Mike brings over twelve years of supply chain sales and delivery leadership to the position. He will support Fortna’s integrated design and delivery model to meet clients’ business goals including improved customer service levels and decreased operating costs.

In his role at Fortna, Mike will drive sales strategy and execution and be responsible for ongoing executive relationships with key prospects and clients.

Prior to joining Fortna, Mike was a key foundational employee of Manhattan Associates, continually promoting up from delivery positions and ultimately becoming their Vice President of Sales.

“Mike has enhanced supply chain performance for dozens of leading firms in a variety of industries,” said Peter Counihan, president of Fortna. “He is a great fit for our company with his ability to craft integrated solutions to supply chain challenges,” he continued.

“I am proud to be joining a firm that has an impeccable reputation in our industry for positively impacting a company’s bottom line,” said Mike. “I look forward to being a part of the Fortna team and contributing to Fortna’s continued growth.”

Fortna Recognized by PetSmart

In a celebration of the successful opening of their Reno Distribution Center, PetSmart noted that “We could not have achieved the success we had without our partner Fortna”.  It has been over six months since their go-live, and the performance of the DC has well exceeded their expectations.  The celebration was to recognize those who significantly contributed to the success.  Fortna was invited to attend as the sole outside services provider. Peter Counihan, Fortna President, was called up to receive recognition for the entire Fortna team and their extraordinary efforts.

Fortna Client O’Reilly Automotive Highlighted in DC Velocity

Longtime Fortna client, O’Reilly Automotive, based in Springfield, MO, is highlighted in this month’s issue of DC Velocity in an article focusing on the automotive aftermarket industry.  O’Reilly is cited as a leader in this space, particularly now that it has merged with CSK Auto Corp.  “O’Reilly intends to apply its sophistication in operations and inventory management to CSK’s operations, while at the same time taking advantage of its increased size across what will effectively be a national distribution network,” the article states.

Brown Shoe Counters Rising Supply Chain Costs in New Efficiency-Focused West Coast Distribution Center

Fortna Inc. is designing Brown Shoe Company, Inc.’s new west coast distribution center from the ground up to meet very specific supply chain cost and efficiency goals.  The new 350,000 square foot facility will be a fulfillment and distribution center of Brown Shoe’s Famous Footwear division. Famous Footwear is one of the largest chains that sells branded, value-priced footwear for the entire family.   This latest project is a continuation of the successful supply chain partnership between Fortna and Brown Shoe, positioning them for store growth, maximized customer service and continued cost efficiencies.  Read press release here.

Client Big 5 Sporting Goods Credits Distribution Efficiencies in Third Quarter Financials

Fortna client Big 5 Sporting Goods, headquartered in El Segundo, CA, (Nasdaq: BGFV) recently reported their positive third quarter earnings and highlighted substantial savings in their new distribution center.

From their November 1 press release…”Gross profit for the fiscal 2007 third quarter increased to $82.0 million from $77.7 million in the third quarter of the prior year.  The Company’s gross profit margin increased to 35.5% in the fiscal 2007 third quarter from 34.8% in the third quarter of the prior year.  The gross margin improvement was driven by an increase of approximately 30 basis points in product margins and a $1.0 million decrease in distribution center costs resulting from operational efficiencies realized in the Company’s new distribution center.

“Our third quarter performance exceeded the upper end of our earnings guidance and demonstrated the strength of our business model,” said Steven G. Miller, the Company’s Chairman, President and Chief Executive Officer. “While we continued to face a challenging consumer environment throughout the quarter, with particular headwinds in certain of our markets, our team did a tremendous job of overcoming these challenges and producing solid gains in the bottom line. Our same store sales comped positively and we meaningfully increased product margins during the quarter, while realizing significant distribution center savings from improved operating efficiencies.