Driving Supply Chain Results
About Us
Management Team
 
Peter Counihan
Chairman and CEO
Peter acquired Fortna Inc. in 1988 with a vision to become a complete supply chain solutions provider.  His leadership and unwavering dedication to maintaining Fortna's core values and ensuring client satisfaction runs throughout the Fortna team. 
 
As Chairman and CEO, Peter is focused on setting business strategy, managing industry relationships, growing Fortna's service offerings and expanding the company's reach into new markets and geographies.
 
He is a member of CSCMP and WERC.

 

John A. White III
President
johnwhite@fortna.com
 

John White brings over 20 years of experience in supply chain strategy & planning, supplier relationship management, sourcing, procurement, supply chain network strategy, inventory management, distribution operations strategy & implementation, operations re-engineering, facility & materials handling systems design, warehouse management systems, business process re-engineering and change management.

As President, he is focused on providing quantifiable business results through Fortna's holistic supply chain services that deliver bottom-line benefits to our clients. 

He is a graduate of the Georgia Institute of Technology.  John is a member of WERC, CSCMP, and the Georgia Tech Logistics Institute.

 
Albert Avalos
Senior Vice President
albertavalos@fortna.com
 

Albert’s responsibilities include developing and executing Fortna's strategy and vision, leading client engagements, and ensuring client and associate satisfaction.  He works closely with Peter Counihan in growing Fortna's service offerings and market expansion into Latin America and new geographies.  

Albert Avalos has worked in the IT, distribution operations, and consulting space since the late 1980’s. In 1998, he formed Q4 Logistics to fill a gap he saw in the supply chain services industry - a true design and implementation firm that balanced people, process and information technology. Q4 became part of the Fortna family in November 2006. 

Avalos was recently named to Supply & Demand Chain Executive's prestigious Pros to Know list.