(800) FORTNA-1
(800) 367-8621
Driving Supply Chain Results
About Us
Letter from the Chairman and CEO

For the past twenty years, I have been proud to lead Fortna's team as President.  I have seen our company grow from a provider of material handling equipment into a leading provider of complete supply chain services.  I have had the pleasure to work with numerous companies as we helped them design enhanced supply chains and then experienced the pride of seeing those designs come to life and deliver promised benefits.

In 2007 we surveyed you, our clients, and asked you what you wanted from a supply chain partner.  In response, we built, and continue to improve, our business model around those needs.  We increased our service offerings, simplified our processes, and built flexibility into how we partner with our clients.  To ensure your success, we provide a forum for feedback through a client satisfaction review every six months.  We appreciate your candor and time you give us through this process.  And with this feedback we are able to improve and demonstrate our commitment to your needs and achieve results.

I am happy to announce the promotion of John A. White III to President of Fortna.  I will maintain an active role within Fortna as Chairman and CEO and continue my focus on business strategy and industry relationships.

As we march forward into the new decade, we remain committed to our core values; satisfying every client, every day; maintaining the highest ethics; delivering exceptional value; and dedication and teamwork.

I thank you for making 2009 a great success and wish everyone continued success in 2010 and beyond.


Peter Counihan
Chairman and CEO
Fortna Inc.